Fabrication of customized and personalized products using Direct Digital Manufacturing (DDM) is one of the main objectives of the forth-industrial revolution. The present Additive Manufacturing (AM) technologies have various challenges such as low printing speed, less accuracy, and repeatability, etc. Therefore, a high speed AM system is needed to address all the aforementioned issues of existing AM processes. A High Speed Additive Manufacturing (HSAM) can be defined by an integration of low-cost thermos-bubble multi-jet print head, IR energy source, dedicated energy-absorbing fusing and detailing agent materials. Consequently, the high speed printing is achieved by employing page-wide print heads for depositing energy absorbing and detailing agents on the base material which is placed on the build platform, specific energy source and fine particles of the material defines high accuracy and dedicated detailing agents further improve the accuracy and surface finish of printed parts. In this study, the authors aim to define a HSAM approach, mechanism and characteristics for the realization of DDM at the production level. Additionally, it will be presented how HSAM technology would transform the low and high volume manufacturing industry and what are the challenges faced by HSAM technology.