Light weight vehicle design is a principal keystone to improving fuel efficiency and vehicle performance whilst reducing adverse environmental impacts. At this point, graphene – a solution with a high potential to further reduce vehicle weight and improve mechanical and thermal properties. With a unique combination of mechanical and electrical properties, graphene shows great potential for exploitation in the automotive industry. While graphene is in the long-term expected to offer a wide number of solutions, high cost and harsh and acidic production conditions are the challenges in the commercialization. In the present work, we developed a technology for the production of graphene nanoplatelets (GNP) from recycled carbon black obtained from the pyrolysis of waste tire by using recycling and upcycling technology. This graphene is comparably cheaper than available ones and thus can be used as a reinforcing agent in thermoplastic polymers. Due to its resulting self-functionalised surface structure, GNP can be easily and directly dispersed in the host matrix without the use of a compatibilizer or surfactant for process stability, and thus there is no alteration required in its surface chemistry. With this developed technology, a pilot production line with the capacity of 500 kg/month was established to initiate the industrialization of graphene in automotive sector. We developed cost-effective and light-weight automotive plastic composite parts. Polypropylene and polyamide based polymers were compounded with GNP by thermokinetic mixing and twin-screw extrusion at low loadings ranging from 0.05 to 2% to attain better performance in mechanical and thermal properties of composites. Consequently, this multidisciplinary work will favour the integration of new knowledge and will ensure significant innovation potential in the field of new thermoplastic based composites for the automotive industry.