The development of novel multifunctional materials, in particular by modification of polymers with carbon based nanoparticles, became one of the main research topics in the last decades. Especial interest lays on SWCNT caused by their unique material properties. By adding fillers the intrinsic insulating polymer becomes electrical conductive. This modification provides the possibility for industrial applications requiring electrostatic discharge. The fact of adjustable electrical properties combined with the outstanding mechanical properties normalized on FRP density leads to promising novel industrial applications. Furthermore possibility of coloring fulfills the customers' demands for individualized products. One future application results from the demand for customized floorings with ESD and sufficient mechanical properties at low weight. Referring to DIN EN 61340 and TRBS 2153 materials with antistatic properties need to possess a resistance between 1MΩ and 1GΩ, providing sufficient discharge speed at accompanying hazard-free electrical current flow. Novel, in industrial scale available, SWCNT were dispersed into a polyester resin for the manufacturing of electrical conductive polymers. Primary, the electrical resistance was determined. This lead to a correlation between the filler content and volumetric electrical resistance. It was shown that even at ultralow filler contents (below 0.01wt.%) the required material properties were achieved. Next step was the transfer of the properties into GFRP, manufactured by infusion process. Additionally pigments were added. Both, the SWCNT modified and SWCNT colorized GFRP fulfilled the required electrical resistances. Summarizing, the study shows that a modification with ultralow filler content of novel SWCNT converts an insulating GFRP into one with antistatic properties. These properties remain even by adding pigments for individualization without affecting the wanted color.